Updated 6 November 2026

Privacy

We collect as little as we can. Most of what this site needs stays on your own device, and Google Analytics only runs if you say yes.

Who we are

This site is run by YEAR0001, Stockholm, Sweden, who decides what is collected here and why. Reach us on Instagram ↗ with any question about your data.

What the site keeps, and why

• Your regionA cookie remembers your region, so you see the right prices and buy from the right shop. Another remembers the country we located you in, so choosing a region keeps your own currency where it can. Neither says who you are.
• Your bagWhat you put in your bag, and how you like to browse, are kept in your browser on this device. They are not sent to us.
• CountsWe count page views and clicks such as Listen, Follow and Add to bag, with your region and the site you came from. The counts are anonymous: no cookies, nothing stored on your device, no IP address, nothing that tells one visitor from another. If your browser sends Global Privacy Control or Do Not Track, nothing is counted.
• Google AnalyticsOnly if you accept. Google Analytics then sets cookies to tell visits apart and sends usage data to Google, who processes it for us and may do so outside the EU under the EU-US Data Privacy Framework. We don’t use it for ads. You can say no, or change your answer, on the cookie page.
• HostingThe site runs on Netlify, which keeps short-lived server logs, including IP addresses, to keep the site working and safe.

When you buy

Checkout happens in Shopify, in the YEAR0001 shop for your region. Your name, address, email and payment are given to that shop and handled under its own privacy policy, shown at checkout: the North America shop’s policy ↗, and the rest of the world’s at its checkout. This site never sees your payment details.

On what grounds

Your region, your bag and the anonymous counts are what it takes to run the site and see that it works, our legitimate interest. Google Analytics rests on your consent, which you can take back at any time. An order rests on the purchase you make.

What you can ask of us

You can ask what we hold about you, have it corrected or deleted, object to how it is used, and take back your consent to Google Analytics. Most of what this site keeps sits in your own browser, where clearing the site’s data removes it. If you think we handle your data wrongly, you can complain to the Swedish Authority for Privacy Protection (IMY).

If this policy changes, the date at the top changes with it. See also the cookie page.